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Scribejuice – My ScribeJuice Review Of The New Copywriting Software
By Matt O’Connor
Copywriting software is something that is notorious for, frankly, being utterly useless. There is no piece of software on earth that can out perform the human brain when it comes to copywriting, right?
It was with a sigh that I decided to try the latest piece of software called Scribejuice that would supposedly enhance my copy.
Scribejuice caught my eye mainly because it was co-created by Michel Fortin. Now Mr Fortin is world renowned as one of the finest copywriters in the business, surely he wouldn’t put his name to any old rubbish?
It seemes fairly expensive but I was pulled in by the excellent bonuses on offer, even if I got the impression from the sales page that the software wasn’t quite finished yet. The main bonus of a free month inside Michel Fortin’s copywriting membership made it all worthwhile however.
When I first got hold of ScribeJuice it was incredibly buggy and I almost asked for a refund. I stuck with it however and luckily co-creator John Tanner has fixed all the annoying bugs in the latest release. I hope you enjoy my ScribeJuice review.
So what does it actually consist of? In essence there are 4 main features of ScribeJuice.
It’s an HTML editor. You can create web pages within ScribeJuice itself. At first this is where most of the bugs appeared and you were unable to add simple features such as H1 tags, luckily with the latest update the HTML editor is much more robust and contains the features you’d expect.
One great feature of the editor is that it comes with sales letter templates and a huge collection of graphics such as “order now” buttons, arrows and credit card logos with which to enhance your sales page.
All in all I’d say the HTML editor is fine if not quite on a par with the sales letter editor in, say, XSitePro but Mr Tanner is constantly updating this.
So you can build your sales letter within ScribeJuice and it’ll even analyse your copy and tell you how powerful it thinks your copy is. This is the Power Copy Analytics feature and although it isn’t too well explained in the documentation it basically calculates whether your copy comes across as powerful or “hypey”. It does this by picking out certain words within your copy and measuring them against more powerful suggestions – at least that’s how I think it works!
The software will also scan through your copy and pick out words it feels are weak and then offer suggestions for replacement. This not only improves your copy but is a great brainstorming tool as it can lead your mind off on all sorts of tangents perhaps giving you a new angle with which to look at your copy.
Now we come to the fabled Web 2.0 feature. ScribeJuice Interactive is something that will be available on its own at $127 but you can get it now with this package. So what does it do? In a nutshell, ScribeJuice Interactive allows you to create a page specifically designed for each individual visitor. Without going into too much detail it allows you to create interactive pages whereby surfers can view exactly what they want to see! They choose the info they want to read!
This feature seems to be the one that lifts ScribeJuice from being a mere HTML editor into something truly valuable to copywriters.
The ScribeJuice package also comes with a pdf creator – great for sending out work to clients and a Swipe File Manager where you can put all of those classic copywriting swipes you come across on the net.
After a fairly shaky start I’ve been won over by ScribeJuice although I feel there are a number of improvements that could be made.
It won’t do the work for you but it will enhance it immensely.
If you want to achieve higher conversion rates and get your work done a hell of a lot quicker, then by all means get hold of ScribeJuice – just remember to learn copywriting at the same time and you’ll get much more out of this application.
Want to transform yourself into a truly great copywriter with the ability to make money at will? You need Scribejuice the new copywriting software from Michel Fortin.
ScribeJuice Copywriting Software Suite: ScribeJuice Is A Robust Suite Of Copywriting Tools To Automatically Transform Dull, Lifeless Sales And Ad Copy Into Power-driving, Response-boosting Power Copy.
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